The collaboration between Visottica Group and the long-established French eyewear brand Morel has been going on for many years. Innovation and the search for innovative technological solutions are the foundations that unite the two companies.
A few days ago, we were delighted to receive a visit from Denis Bellone, Creative Director of the transalpine brand, at our Susegana headquarters and then in the splendid setting of the Borgoluce estate.
During the day, Bellone shared with our commercial and marketing team his experience and knowledge applied to the Visottica Group components used in the Morel collections, in particular the Ergofeel and Safety Rimlock products.
Denis Bellone, Morel Creative Director
Ergofeel is one of the latest products developed by the Visottica Group and is the result of the passion and creative drive of the entire R&D team. Thanks to the mobility it guarantees, the self-adapting pad and pad-arm system, adapts to a wide variety of facial morphologies without the need for adjustment, guaranteeing an elevated level of comfort for the end user. Morel has succeeded in exploiting the unique features of this product and implement it in its collections as an added value for the entire supply chain: from the manufacturer to the consumer, via the sales force and the optician.
Also among the selected products is the Safety Rimlock, the Visottica Group’s patented anti-unscrewing rim locking system that prevents losing the screw. This product fulfils Morel’s objectives perfectly, that is to make life easier for opticians and to promote their skills to the end user. In this specific case, the anti-unscrewing system helps the optician during the assembly phase and prevents the loss of the lens during the daily use of the eyewear by the end user. In this specific case, the anti-unscrewing system helps the optician during the assembly phase and prevents the loss of the lens during the daily use of the eyewear by the end user.
We believe that the comparison and exchange of experiences with our customers is always a source of enrichment and growth. Morel has undoubtedly succeeded in increasing the value of the Visottica Group’s knowledge over time and we are happy to have consolidated this bond by spending a day together, dedicated to sharing and professional growth.